A Trusted Source in Government Marketing
By using our vast knowledge of the U.S. Public Sector and network of industry relationships, Virtual Government CMO provides our clients with government marketing expertise that is unparalleled in todays government marketplace.
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Our mission is to ensure that your company is viewed as a trusted advisor and thought leader that understands government end user challenges so that your sales cycle accelerates and your pipeline grows dramatically.
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A Sampling of our Offerings
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Government Marketing and Messaging Strategy Session
We engage with marketing, sales and SME leadership teams in a 4-hour session leading to ROI driven Government Marketing Plans. Discussion will result in understanding your company's capabilities, services and solutions, differentiators, customers, prospects, competition, channel, and other aspects of your brand. Our engagement has but one purpose which is to position your company as a leader in Government IT with increased visibility among government buyers, partners, press, and media resulting in growth of sales pipeline.
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RESULTS: A Proven Process Methodology for messaging and marketing strategy. After this session you will receive a comprehensive and thorough Report that includes Messaging and Go-to-Market Plan.
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Great IDEA Workshop
We engage your Marketing team in a 4-hour session leading to creating Powerful + Collaborative Marketing with strategic alignment, creative inventiveness and unwavering decisiveness. This Workshop is designed to outline the success criteria your company can use to set annual and quarterly Marketing goals and initiatives that will drive growth. We do this with free flowing-ideas with very POWERFUL thinking. Come together as a team to think outside-the-box as you drive towards new and innovative ways to market your products and services.
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RESULTS: Your team will reach creative and strategic alignment, inspired creativity and deeper organizational collaboration resulting in decisive clarity of purpose, both within your teams and across entire organization to includes sales and business development.
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Domain Expertise Marketing
Looking to ensure your messaging aligns with Government's Mandates and Strategic Goals? With our expertise and proven performance in building Thought Leadership Marketing Campaigns mapped to Domains (Cyber, Cloud, AI, etc.) and Mandates we will get you over the finish line faster with generating quality leads for both your company and your channel partners. We have many examples we will share on how this has been executed successfully in our prior positions as government marketing professionals.
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We are currently offering expertise for growing your Cyber Security practice across the U.S. Army as they build out their Cyber Security Center of Excellence in Ft. Gordon, Augusta, GA.
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RESULTS: Effective Domain Thought Leadership Marketing Campaigns driving brand awareness and qualified leads. Includes both direct and MDF Marketing initiatives.
Government Speaker Acquisition
Empower your events with Government insight. Let us help you with experts and Thought Leaders for your next event. In today's ever-shifting Government IT landscape, gaining insights from government has never been more important. We will find and secure current and former government and industry expert speakers or panelists for all of your events. ​
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RESULTS: From the DoD to Civilian agencies to Government Thought Leaders we will find you the right speakers to ensure your event gains the awareness it needs to drive attendance for optimum success.
2022 and 2023 Government Marketing Plan Review
We have years of experience creating proven Government marketing plans. We can make your life easier by reviewing your current plans and provide you with our expert advice on new ideas for reaching your target audience, which vendors to use to ensure you're getting the best "bang for your buck" and help you to use your marketing dollars wisely. We also have expertise around how government is buying and what their actions are mapped to their annual quarters which will ensure you're providing the right events, messaging and content when they need it most.
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RESULTS: A stellar Government Marketing Plan sure to be way above par of your competition.
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These are just a sampling of our offerings. We'd love the opportunity to discuss with you what your current needs and challenges are and we will then map our offerings to ensure you are getting exactly what you need!
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