Why Virtual Government CMO?
The real question is "Why Not?"
Led by Lou Anne Brossman, an award winning Government Marketing Thought Leader, we are an established team of top-notched government marketing professionals with decades of hands-on experience. We work continuously to ensure our clients are "top of mind" with government buyers. But why work with us?
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We've been in your shoes with several decades of experience marketing successfully to the U.S. Public Sector (Federal, State and Local, Healthcare, Law Enforcement, System Integrators).
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We have extensive experience working with the Channel to ensure effective use of Market Development Funds (MDF).
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Our reputations speak for themselves - we are trusted strategic government marketing advisors.
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We deliver results and have proven success in government marketing. (We are happy to share this success with you!)
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We have the "secret sauce" for turning marketing dollars into sales opportunities.
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Our team becomes part of your team fostering an open approach to marketing collaboration with the best and brightest minds in the government community.
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We offer a breath of marketing offerings that is unparalleled in today's government market. We've assembled a strong, creative and strategically savvy team of strategic government marketing thought leaders.
Virtual Government CMO and Well Respected Government Marketing Thought Leader
Lou Anne Bradley Brossman
I have over 35 years of U.S. Public Sector marketing leadership experience working for some of the leaders in the government market. I am a sought out speaker on government marketing best practices. I am proud that I founded Government Marketing University (GMarkU) in 2015, an innovative marketplace that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. GMarkU was acquired by GovExec in July 2021 and I now serve as Strategic Advisor. I am well recognized and respected for my ability to drive Thought Leadership campaigns on relevant federal, state and local government policies and mandates. I am excited to continue my role as Radio Host of Market Chat on Federal News Network where we have a plethora of government and industry experts as guests offering "Clarity to the Clutter" in government marketing. Market Chat | Federal News Network
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I have in-depth knowledge of product and services branding, messaging, communications and strategic and tactical planning. You have my promise that I am100% committed to increasing competitiveness, market share and profitability. I am very experienced in bringing strategy and client value to government end users, channel, media and partner marketing initiatives. I founded Virtual Marketing in 2007, a full service government marketing agency who became the leader in marketing excellence for implementing successful MDF partner programs. Sage Communications acquired Virtual Marketing in 2018. I am also currently Founder and CEO of Federal Speakers Bureau, securing government and industry expert speakers or panelists for empowering events with well respected government insight. I understand the value of having experienced hands-on "virtual" government marketing experts who can step in fast and provide years of government marketing expertise.
I have and still do serve on numerous government IT boards and was a founding member of the Women’s Center Executive Council. I was honored with the Heroines in Technology award presented by Women in Technology and was the recipient of the ACT IAC Dedication to Making a Difference award. I was named a Trending 40 Federal Entrepreneurs and Innovators. In 2021 I received the coveted Lifetime Achievement Award from Government Marketing University.
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Our Team of Strategic Government Marketing Thought Leaders
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I totally understand the value of having experienced and seasoned government marketing thought leaders who can step in fast and provide years of government marketing experience for clients. Below you will find individuals that I have known for more years than I can believe. They are friends, colleagues and trusted advisors to me in this market who I regularly engage to ensure client success.
Steve Watkins
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32+ years of journalism and GovCon experience with focus on Federal IT.
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Former editor of “The Federal Times” (15 years).
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Writes expert content for business and technical white papers, solutions briefs, case studies, blogs, etc..
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References and writing samples available upon request.​
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Joanne Connelly
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32+ years of journalism, government marketing, PR and communications experience.
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Recognized for building strategic government boards for GovCon companies.
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Former editor of Federal Computer Week.
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Recognized entrepreneur and Consultant.
Mark Amtower
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37+ years of advising small, mid-tier and large government contractors on government marketing and business development.
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LinkedIn Coach for GovCon companies who want to grow their exposure and pipeline.
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Preeminent Federal Marketing Strategist.
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Award Winning Author and Radio Host.